Art-world hookup: okcupid hired artist maurizio cattelan to create its first-ever ad campaign | art

Art-world hookup: okcupid hired artist maurizio cattelan to create its first-ever ad campaign | artnet news

Fake profiles. Graphic, unsolicited photos. Ghosting. There are plenty of problems plaguing online dating, but OkCupid, one of the giants of the industry, is now luring you to shop for soulmates with a new, art-world-inspired come-on: The company has enlisted artist Maurizio Cattelan and collaborator Pierpaolo Ferrari to create its first-ever ad campaign. The Italian duo founded agency and eponymous magazine Toiletpaper, known for its surrealist imagery. They’ve also scored high marks in the des…

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